I was planning on staggering my updates over the next few weeks, but I figured I would try and get this article out in time for the holidays. The wonderful fellows over at Crushpad have recently launched Brixr. Brixr is a great new innovative product from Crushpad that brings wine tasting to you. They ship you a box with 4 50ml vials that you use for tastings. In addition, they have videos with wine connoisseurs posted for people to taste along with.
While the whole idea of tasting along with someone online was originally brought to my attention by Gary Vaynerchuk of Wine Library TV, Brixr brings it to a whole new level with the advanced web technologies on their site. As you go through the videos the web site will follow along with it, highlighting each wine so you know exactly where you are in the tasting. Each wine listed on the side also features additional details that open/close with ease. On the way you can add bottles to your order when you find a wine you like. The web site is still in beta, but a cool feature I’d like to see in the future would be a text box somewhere for each bottle that I can make my own tasting notes.
The main reason for making this post early is that the cutoff for arrival by Christmas is this Saturday at midnight. The tasting kits make wonderful gifts, and you can even purchase a bottle in the form of a coupon along with it. They can taste the wine, choose the bottle they enjoyed the most and order it directly from the site. I think the future for this product is very bright and look forward to more wine offerings from different wineries from around the country. Gary V, if you’re listening, jump on with these guys in future if you aren’t on board already!
Links: Brixr
Tags: brixr, Christmas, crushpad, Gary V, gifts, tiny bottles, wine, wine library tv